Newspaper Archive of
Catholic Northwest Progress
Seattle, Washington
November 9, 1962     Catholic Northwest Progress
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November 9, 1962

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Buying Power of Catholic Nortnwest Progress Readers PLACE OF SHOPPING PREFERENCE NORM FOR ALL GREATER SEATTLE FAMILIES ( FROM DAILY NEWSPAPER SURVEYS) tapered with a daily newspaper survey of its Seattle a readers, they show more local preference than the eral Seattle urban population. Nearly 42 per cent patronize large stores in the downtown centers of Hle, Tacoma, Vancouver, Bellingham and Everett. ICOMA METRO AREA" SUPERMAR, KETS ItOPPED MOST BY N,W-PROGRESS READERS IN TACOMA TRADE AREA) .=way stores :Ky stores , S t'ores ftway stores od King ly Wiggly GROCERY iTO R E 5  17.4-%  17.4%  17.4-% 15.1% 8.77= 17.5% A SUBSAMPLE OF CATHOLIC families living in rce County and the Tacoma Metropolitan area favor ,e supermarket chains most. Safeway Stores, Lucky res and IGA Stores were even in preference in the ,ey sample. Thriftway Stores were fourth with 13 cent, and Food King and Piggly Wiggly were tied fourth. About 17 per cent of the families prefer in- ,endent markets and neighborhood groceries. Marche STORES) Pen rtey toEs) -itkl, Nelson STORS) ,Roebuck ode$ STO R-ES) L DEPT. STORES of W.WASH. ATTLE METRO AREA: DEPARTMENT STOKES WHERE N.W. PP.OGRESS READERS SHOP MOST) OOWNTOWN SeaTTLE 12.2. I mom.oTe 7+ I 19.6 % ,,, 19.2"/. o+.,,o.,.,+e 1,5 I I 17.8% 9" SELLEyuli wel UMIV.' To.. o7% IN A MANNER COMMON TO THE Metropolitan ,ulation living in King County and in Seattle, North- t Progress readers who llve in +his most densely pop- ed area of western Washington vary in their shop- preferences for large department stores. In re- nding to the question; 'Name the department store most frequently shop?," the tabulated results wed five department store chain systems mentioned if. Bon Marche Stores scored 19.6 per cent followed ;elyby J. C. Penney stores at 19.2 per cent. Fred- ,kand Nelson stores were third in importance at 3 per cent. Sears and Roebuck. and Rhodes store ems were fourth and fifth in preference. A variety of smaller department stores located in the cities of western Washington were mentioned. ; indicates that many families prefer to patronize )cal department store rather than those centralized Seattle, Tacoma and Portland. About 29 per cent fer stores in other districts n the Archdiocese. The survey did not indicate a significant degree of terence for "discount house" department stores .d in the Seattle-Tacoma trade area. NORTHWEST PROGRESS READER FAMILY AUTOMOBILE OWNERSHIP 9.1 OWN ONE CAR. / 5s.Z 'o / ow. s=o. . | I I NORTHWEST PROGRESS FAMILIES appear from the sample to exceed the norm of two-car ownership found in Seattle. A second car was owned by 36 per cent of the households as compared with 28 per cent in the Seattle households surveyed recently by a Seattle MODEL(YEAR)OF CAR OWNED MOOIL eFCA (. YeAR e,,Aki 11= &UTO NO CAR OWNED B CJ/ HO C&R OWNED 1062  6'e lS v RO t.li1' lee, l16.% FORe, _. 1960  13"/o PLYM o U3"H Jg59 BNB e'o Bu  c K Ig58  7 Y. DON'T I ilk 195-/ / 7 'e OLtSMOtl I-t t956  9  CAOl L-L.A C 1955  Ig*  STUDEmAICGR HIS or EARLIEII  16' OVER 91 PER CENT OF FAMILIES sur- =,.CO-N rayed owned one or more automobiles com- pared with a 90.7 per cent ownership fro- F0ueN CS quenfly found in" a recent Seattle family o.=RS survey by a daily newspaper. The Northwest Progress families showed a 24 par cant preference for Chevrolet, 21 per cent for Ford and 8 per cent for Plymouth A higher proportion owned Cadillacs than is normal for Seattle, being 4. per cent compared wlfh 2,4 per cent for Seattle families in general. Foreign cars were also more I SEATTLE NORMAL PATTERN FAMILY AUTOMOBILE OWNERSHIP OWN NO CAR 9.1% daily newspaper. The makes of second cars were led by Chevrolet, Ford, Plymouth, Studebaker and foreign cars. A higher family income median was found by the Progress family survey. 5 EATrLE NoRM 10% io 7 '7 3 8 6 3 2o ' o,"rA common than general in Seattle. The families In this survey showed preference for Chevrolet. Ford and Plymouth, Buick, Chrysler, Dodge. Oldsmobile, Pontiac end Lincoln which were lower than the SeaTtle norm, but preference for Studebaker was higher than everage. I i I II ii i II ii ii iii i i II i i I '" NORTHWEST PROG- WESTERN WASHINGTON AREA: SUPERMARKETS RESS FAMILIES in the PREFERRED BY NORTHWEST PROGRESS FAM I LI E S 21.o% general western Washing- ton trade area heavily favor four maior chains of supermarkets. Safeway scored first with 21 per cent. The Safeway chain has 75 stores in western Washington and more stores than any other chain. Thriftway Stores are second, and with more than 47 stores in the cities of the Diocese, scored 11.2 per cent. Tradewell and A&P with fewer stores, and with these stores more localized +o Seattle and its suburban area, scored second and third. The remaining chains have fewer stores in the nine counties comprising the Seattle ArchdloGese. Over 27 per cent of families surveyed, many in smaller cities and rural areas, stated no chain store preference. They had a preference for neighbor- hood and smaller non- chain independent super- markets. s.eway ( s sres) Thriff'wa ( 4-7 scores) Tradewell AP Albert sons Market BasKet Lucky Stores Food lancl Food G lent ig lea r- other and neiclhlrhd S fores