Newspaper Archive of
Catholic Northwest Progress
Seattle, Washington
November 9, 1962     Catholic Northwest Progress
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November 9, 1962

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Page 2, Friday, Nov. Seattle University Marketing Survey Analyzes i i i i i ii i i i INCOME OF FAMILIES ANNUAL INCOME $4,ooo-$4.999 JoY= $$s,9 I o',,  6,000-$6,999 16% $7,ooo-$9,999  28% $10,000- $H-,999 16% OVER 15,o00 ? % MEDIAN INCOME 7,107 MI:DIAN INCOME WESTERN WASHIN6TON$2r4 ii i ii ill ii 1 ii iii SEATTLE TIMES SURVEY 2Z 5% 17.6% 30.9% 199% 9.1% SEATTLE ARCHDIOCESAN FAMILIES 'reading the Progress have a higher income median than the general family income level median of Se- attle and Western Washington. The Catholic median income is $7,107.00 compared wlfh the PERSONS II, l NOUSI HOLD Z 2 3 4 5 6 7 8 9 OVER 9 general a,erage of $5,244.00. It is of marketing significance that 41 per cent of Northwest Progress reader families reported incomes in excess of $7,000 per year. iii SIZE OF FAMILIES NORTNWEST PROGRESS REAI::)EI$ !;'e IO% 15 2oe ! i I i 15.1%  16.2 7. 15.5 7 s.::' mmz+00 I i i i iii THE UNITED STATE CENSUS of Population in 1960 defined a household as that which in- cludes all of the persons who occupy a house, an apartment or other group of rooms or a room which constitutes a housing unit. Family households who subscribe to the Northwest Progress are of larger size than the average family reported living in western Wash- WESTERN WASHINGTON NORM OF HOME OCC U PANCY :0,, 40% I ! MEDIAN FOR NORTHWEST PROGRESS FAMILIES 5,47 PERSONS PER HOUSE NOLD MEDIAN FOR 6ENERAL WESTERN WASH INGTON POPULATION: 3.09 PERSONS PER NOUSEROLD, u.S. CENSUS 1960 i i i i ii i i ingfon by the last Census. The Northwest Prog- ress survey found 3.47 persons per household or a family size that was 12 per cent larger than the general western Washington household size. Northwest Progress circulates to a higher proportion of larger-sized mlddle-aged families nd elderly small families than might be charac- teristic of other newspaper circulations. NORTHWEST PROORESS READERS HOME OCCUPANCY. High PREFERENCE FOR DOWNTOWN AND., S Ha PP I N G CEN T E R. OH. N E I G H iOPHOOD 5TORE (NORTHE.;'I" PKOelR. B;S REAI I=1 FAIWIILIF-S,) 32.5 70 RENT HOME 77.5% OWN AND OCCUPY HOME 17.9 RENT HOME 82.1% OWN ANOOCCUP HOME, I CATHOLIC FAMILIES in Western Wash- ington are above the norm or population aver- age in owning the homes in which they live. Over 82 out of 100 Catholic families own their homes. In the general Western Washington population, 77 homes out of 100 are owned by occupants. This is siqnificant as a socio-economic characteristic for Catholic homes in Seattle. 51.1% S HOPPING CENTER OR NEIGHBORHOOD SHOPPING 4-1.6% DOWNTOWN SHOPPING NORTHWEST PROGRESS FAMILIES show more preference for shopping in a nearby shopping center or neighborhood store area. Even if those who have no preference are divided equally, the Catholic families are more inclined to patronize a neighborhood store. SEATTL ( SHOPPED SauCe way Thrifway Traolewell AeP A I bet tson5 Mar J:ef Basket I G,Z Food land Food G i an' Big BP-.r Gafewa X 0TMEI GROCERY F SUPERMARKETS E METRO AREA: SUPERMARKETS MOST BY N.W.PROGRESS FAMILIES,) /7.3Yo IO.57. 9.9 5.2% 5.27. i 4.2% 5.7% 12.% i2.5% 28% CATHOLIC NORTHWEST FAMILIES living in the Seattle Metro area coinciding with King County, largely favor four supermarket chain store systems. This most densely populated area of the Archdiocese has about 850 grocery stores, including large supermarkets and smaller neighborhood stores. Retail sales volume in food exceeds $300 million annually in King County. In preference the survey found Safeway Stores leading, followed by Thriftway and Tradewell stores even in second place, and A&P stores fourth. The families also show patronage loyalty in decreasing order to Albertsons, Market Basket, IGA Stores, Foodland Stores, Food Giant Stores, Big Bear and Gateway. These chains have fewer stores. About 28 per cent re- ported preference to a wide variety of independent chain stores and to independent grocers ;n a number of King County cities, towns and suburban districts. TACOMA METRO AREA" DEPARTMENT STOKES (WWRE N.W.PROGRESS READERS SHOP MOST) Rhodes ( 2. S1ORES) Peop I e$ ( 2. sl ORES) Sears Ro=bucK C a STO) J.C. Penney ( 2 s'roRs) Son Marche ( I STORE) OTHER STORES ..*.ow, s. Jx,wooo ,.'s J+7.6 .ow,,ow, J,,=w00o i lS.O% 15.O% 9.5% ., TACOMA NORTHWEST PROGRESS families heavily favor the Rhodes Department Stores in their shopping preference. This company's downtown Tacoma and Lakewood shopping center stores together scored 47.6 per cent preference in the survey. In Tacoma, Peoples Stores and Sears and Roebuck were equally in second place with scores of IS per cent each. Co are get do Sel Piel thr( Sto= sur per for dep IS*ars i (ss all This a I( in ! pre'