Newspaper Archive of
Catholic Northwest Progress
Seattle, Washington
November 9, 1962     Catholic Northwest Progress
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November 9, 1962

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Mr. and Mrs. Jack Gordon enjoy an edition of The Progress with their four chil. dren, (h to r.) John, Ann, Mary and Joseph. Page I, Second Section Seattle, Wash., Friday, Nov. 9, 1962 A HO00THWEST PROGRESS READERSHIP SURVEY The Typical Northwest Progress Family arket researchers at SeaHle University introduce the typical family among 1 readers of the Catholic Northwest Progress. This home may not be yours, but it is a Dr. Woodrow R. Clevinger statistical average which is representative Seattle University of the 38,000 homes where the Catholic Progress is received and read. If is a composite that typifies the many reader families who respond to a ques- tionaire sent out by the Marketing Department of SeaHle University. What is this average family llke? According to Dr. Woodrow R. Clev- inger, associate professor of marketing, Seaffle University, this Northwest Progress reader family has some distinctive characteristics. If is a stable home of four persons. The father and husband of the house is 43 years old and the housewife is slightly younger. The family has two children in their teens who are enrolled in a high school.'The income is $7,100 per year and is almost $1,800 more than the average family of western Wash- ington. The home is owned. Two cars are in the garage. This Catholic family spends its money carefully. Shopping is about even- ly divided between neighborhood and downtown stores. There is a strong loyalty to neighborhood food, drug and hardware stores and restaurants. The members of this family read all pages and sections of the Catholic Northwest Progress. Parents like the editorial section best and national and international news sections nearly as well. There is high readership for family guidance features, local parish news, Headlines and Deadlines. Most ads de- scribing services or products of interest to lower middle age parents and teen-age children are read or noted. The young people in the home like to read the sections on sports, entertainment, movie guide and CYO. For other survey facts about the average Progress reader family and families who differ from this average, see special survey facts inside.